Unterschied zwischen Vision und Mission - Einfach erklärt (2024)

FAQs

What is the difference between a vision and a mission statement? ›

But they mean two very different things. Your mission statement is what your company is doing right now, while your vision statement is what you hope to achieve in the future – where you are in this moment versus where you're going.

Mission statement: Creating products to minimize human labor, so we can focus more on living and less on working. Vision statement: To reduce the need for human labor and create a more AI-focused labor force in the next five years. Value statement: Scientific study, innovation and cost reduction.

A mission statement typically concerns a company's present business scope and purpose whereas a strategic vision sets forth "where we are going."

A mission statement is a brief description of the overarching meaning of the company or nonprofit. A mission statement does not explain what a company does or how it does it. It attempts to succinctly explain why a company exists and what its purpose is.

The first is a statement of vision. It provides a destination for the organization. Next is a statement of mission. This is a guiding light of how to get to the destination.

These values are inspired by the WHO vision of a world in which all peoples attain the highest possible level of health, and our mission to promote health, keep the world safe and serve the vulnerable, with measurable impact for people at country level.

Mission statement – This defines your purpose. It's what you ultimately want to achieve in your life or career, expressed in a specific, measurable way. Vision statement – This is a bit more emotional. Here, you define your core values, and how you'll apply those values to your mission.

A mission statement and vision statement can aspire to achieve similar objectives and goals; a vision statement is usually just a more long-term goal whereas a mission statement can be more short-term.

While companies commonly use mission and vision statements interchangeably, it's important to have both. Because having purpose and meaning is critical for any business, one doesn't work without the other.

What are the primary differences between these two terms mission and vision? ›

A vision statement focuses on tomorrow and what an organization ultimately wants to become. A mission statement focuses on today and what an organization does to achieve it. However, the lines often get blurred between the two.

Vision: It focuses on the long-term and paints a compelling picture of the organization's future aspirations. Mission: It concentrates on the present and outlines the purpose, values, and actions to achieve the vision.

A Mission Statement is a definition of the company's business, who it serves, what it does, its objectives, and its approach to reaching those objectives. A Vision Statement is a description of the desired future state of the company. An effective vision inspires the team, showing them how success will look and feel.

Vision: To become the world's greatest digital marketing company. Mission: We help companies achieve their goals by sharing their mission and vision with their customers in the digital marketing space.

Examples from Collins dictionaries

Salisbury sent him on a diplomatic mission to North America. He has been on a mission to help end the country's political crisis. He viewed his mission in life as protecting the weak from the evil. There is an enormous sense of mission in his speech and gesture.

Vision statement vs.

It's comprised of three parts: what you do, how you do it, and why you do it. A vision statement outlines the company's long-term goals and aspirations for the future in terms of its long-term growth and impact on the world.

Your vision statement is longer than a mission statement and defines your vision of your company's future or its impact on the world at large. It inspires your team to do their best and helps to shape and define why they are working for your company. A well-written vision statement should: Be clear and concise.

A mission statement describes the purpose and day-to-day effort of an organization. A vision statement describes an organization's ultimate goal or future outcome. But the two work in tandem: A vision statement expresses what you ultimately want to achieve; a mission statement articulates what you will do to get there.

The purpose of the mission statement is to let the target audience of the company or organization, as well as the general public, know its overall objective and how it serves.